Brand Strategy Development

Apple started with a seed of an idea. Virgin began in the mind of a chap on a houseboat. Innocent Smoothies started life at a small music festival. 

And the secret of their success? A well-thought-out strategy.

Using research and insights, we help businesses of all types develop their strategy and brand proposition by understanding what they do, where they come from, and where they want to be.

We discover what makes their brand unique and learn about their industry, customers, and competitors. Then we’ll position their brand at the heart of everything and develop a strong, connecting brand strategy.

Want to know how our consulting can help your business perform better? Email hello@briskagency.co.uk

Brand Identity

The way a business looks and sounds is tied up in their brand identity. But sometimes it just needs a little untangling…
 
As a brand identity agency, we help companies develop a brand identity that coherently articulates their unique brand values, personality traits, and aspirations. This enables them to create a clearly definable position that connects with their customers, helping them grow their businesses.
 
We follow a simple yet effective process that begins with confirming a company’s core values and the laying of a solid brand foundation. We then develop a suite of versatile visual and verbal brand identities, which we can roll out across all brand communications.
 
Whether it’s a new identity or the refreshing of an existing one that’s required, we have the experience and expertise to help a company develop a strong brand identity that strengthens their business.
Branding Agency London
Branding Agency London

Rebranding

Using a Rebranding agency needn’t cost the earth or cause a headache. It just takes a little collective focus and perspective to make it a success.

For instance, we’ve all heard horror stories around rebranding: The agency that charged £20,000 for a lacklustre rebrand of The University of Bradford. Or the multi-million dollar new Gap logo that lasted a week before replacing it with the original.

The problem with both projects is that the ‘why’ wasn’t explained very well. The reasoning behind the work was never adequately explained to staff or consumers by the agency or the organisation, which is a fatal error. Because getting people to buy into the journey behind a rebrand is crucial.

We know how bad planning in the branding process can cause lasting damage. This is why we like to work closely with companies undergoing rebrands and make it our duty to understand exactly what they want to achieve from their rebrand.

Whether a business requires subtle changes to positioning, wording, logos, and styling or wants to breathe new life into a tired brand identity, we have the skills and perspective to make the rebranding process inspiring and energising for staff but commercially successful with consumers.

Digital Brand Guidelines

Brand guidelines might not be as exciting as a strapline, a colourway or a logo. But they are still an essential part of a brand’s success.

Why do you need a brand guidelines agency? In a nutshell, brand guidelines are the building blocks of a successful brand. They ensure that consistency isn’t sacrificed for ubiquity by keeping a brand ‘on-brand’ all of the time. And they make sure that everyone affiliated with an organisation knows exactly what the brand is.

Brand guidelines, therefore, need to serve as guides for employers and partners packed; a reference book for the storytellers, designers and marketers charged with communicating the brand.

As a leading brand guidelines agency, our job is to break down the complexity of brand messaging, positioning and vision for businesses. We’ll then create a definitive document that illustrates the nuts and bolts of the brand and tells a story of the brand that everyone can buy into.

Branding Agency London
Branding Agency London | Brisk Agency

Brand Management

Consistency of brand assets – as we might have already mentioned – is massively important to the success of a business. It ensures that a brand, wherever it is, reflects the same core personality and values to consumers and stakeholders.

We provide ongoing brand management services to businesses to help make sure their staff, partners and media associates use only authorised brand assets and maintain brand continuity across the board. And across the world, if needs be.

Our asset management systems also enable considerable savings by removing duplication content while removing the potential of costly litigation if, for example, unsanctioned images or content occur.

Event Branding and Design

With so many brands vying for our attention, only the most innovative and entertaining will get through. Cue event branding.

Every day we are bombarded with countless marketing messages, most of which we choose to ignore. Marketing through events enables brands and companies to achieve cut-through in a dynamic, targeted and measurable way.

We provide event and brand design services that are build around core brand values, crafted to target audiences and proven to drive awareness and engagement. We also know that much of the anticipation and excitement – the all important ‘buzz’ – is generated prior to the event, so we’ve perfected our hype skills appropriately.

From e-shots and temporary websites to hand-written letters, guerrilla advertising and artfully-staged invites or spontaneous flashmobs, we have the insight and inspiration to deliver the right amount of awareness, anticipation and excitement for any event.

Branding Agency London | Brisk Agency
Branding Agency | Brisk Agency

Internal Branding Agency

Micromanagement is the wrong way to get staff saying the right things at the right time. Internal branding is the right way.

From the first moment a customer meets a representative of your brand, a relationship has begun. Whether that relationship flourishes or falls apart depends on how invested in your business that staff member is. So it would be fair to say that your employees are your most valuable brand assets.

Internal branding is a process which helps to motivate, inspire and empower these valued staff – across all department and on all levels – by making them feel part of a movement not just another brick in a wall.

From internal presentations, through to training packs, from branding interior spaces through to creating branded stationery, we can provide you with internal branding and design solutions to engage and stimulate your employees and colleagues.

From internal presentations, training packs to branding interior spaces and branded stationery, we give companies the tools to create a workforce that is engaged and stimulated and saying all the right things to the customer.

Brand Audit

Joni Mitchell was almost spot on. Because you don’t truly know what you’ve got till it’s gone through a rigorous brand audit.

Stretching that sentiment a little further brings us to one of the cornerstones of Intelligent Creative – a philosophy that drives our agency. Every business needs to know what they’ve got before they can get to where they want to go. We believe this comes from a clear understanding of background and context: a brand audit.

A Brisk Agency brand audit will look at identity, marketing activity, internal and external perceptions of the brand and business, strengths and weaknesses, everything that reveals exactly where a brand is now. And the results are never short of fascinating with findings normally ranging full spectrum – from the good to the bad and the ugly.

But whatever a brand audit reveals, it needs to be seen as essential therapy for a business; breaking down barriers and bringing positive ideas to the fore. Once we’ve collated this feedback from a brand audit into constructive advice, we can then provide a company with all the information they need to look forward and take their brand to the next level.

Branding Agency London

Contact Brisk Agency About Branding