Social Strategy

Before communicating with their audiences, we first help our clients understand them, their interests and where they’re most active on social media.

From here, we define a social strategy that will add value to the conversation, engaging with the right people on the most relevant channels.

This is our foundation to create clear and actionable social media plans, which will help achieve business goals.

We help your brand define its point of view in social, develop a content strategy, build a community and engage with the right influencers. We put in place a clear social strategy, so your brand can make the most of opportunities and shape the future of your business.

Social Insights

Everything we do is grounded in research. Social insight is key to generating ideas that people want to talk about.

It’s how we drive changes in behaviour. We help brands get closer to people’s social needs and motivations using a range of online and offline tools and methodologies.

Traditional insights understand people in isolation, focusing on individual motivations.

Social insights put this understanding in the context of our interpersonal relationships, communities and society to provide a powerful hidden, unexpected or unspoken interpersonal truth that can cause people to see the brand, product or category differently.

Social Media Marketing Agency | London & Exeter
Social Media Marketing Agency | London & Exeter

Competitor Analysis

We conduct bespoke research to understand your competition. We examine their activities, strengths and weaknesses and identify strategic opportunities.

We examine what’s happening in the industry, audience and social (from owned, to paid, to earned) across your competitive landscape. We also look beyond social media to understand the industry and audience contexts and trends.

By doing this, we are able to identify the white space your brand can own to cut through and make an impact.

Social Audits

We conduct in-depth channel audits, from both a quantitative and qualitative perspective. We analyse both historical organic and paid performance to understand what matters to audiences, discovering content that works well, and what could be improved. 

We benchmark different platforms’ performance against others in the social landscape, identifying opportunities to refine and optimise your strategy.

Analysis of earned conversation and wider social listening allows us to deliver sentiment analysis and identify key insights to inform content strategy and campaign messaging.

Analysis of earned conversation and wider social listening allows us to deliver sentiment analysis and identify key insights to inform content strategy and campaign messaging.

Social Media Marketing Agency | London & Exeter
Social Media Marketing Agency | London & Exeter

Brand Planning

Analysis of earned conversation and wider social listening allows us to deliver sentiment analysis and identify key insights to inform content strategy and campaign messaging.

We work with our clients to build and support long-term strategic direction, from brand positioning through to audience profiling and econometric models to measure performance.

 

Campaign Strategy

In order to build an effective campaign, we first work with clients to build a clearly defined role for their brand in social. This presents the best opportunity to cut through and connect with your target audience to create engaging and meaningful conversation.

We segment your audiences and provide channel strategies and campaign insights that will reach and engage them while driving brand objectives. We also provide guidance on how to integrate your social campaigns throughout your marketing mix.

Social Media Marketing Agency | London & Exeter
Social Media Marketing Agency | London & Exeter

Creative Campaign & Concept Development

To develop creative concepts, we first understand the social behaviours of our audience. This insight is then utilised to create world-class creative ideas that build value for brands and their stakeholders. Our ideas can live on any platform or in any medium.

We develop social ideas powered by people – we call these Ideas Worth Talking About. They build, or leverage existing interpersonal relationships and communities. They bring people together, spark conversation and drive action. The best can even change behaviours and impact culture.

 

Editorial & Content

We create brand stories, not just social posts. Our editorial team is built of journalists and writers who know how to find and tell stories worth talking about, from a 12-month roadmap to real-time reactive. We make content people want to read, interact with, and share.

We are navigators of conversation, relevant, timely and reactive to culture. Our editorial and creative teams work with Research & Insight to find insights to inspire our work. Our approach to social media content marketing extends and provokes conversation within a community, driving engagement and interaction with the brand.

Our global daily Newsroom helps our clients stay up to date with the latest conversations in social. We support this with creative community management, run by writers who know how conversation can build communities. By tapping into the power of conversations we bring real-time relevance to your social media marketing.

Social Media Marketing Agency | London & Exeter
Social Media Marketing Agency | London & Exeter

Design

Our designers bring our ideas to life. They collaborate closely with our creative and editorial teams to generate, enhance and execute ideas across different platforms and types of media.

We stay on top of visual trends, thanks to our close connection with audiences, which helps us create assets that engage.

We utilise all forms of media, including motion graphics, 3D design, animation and illustration. We pay attention to social best practices and identify the most engaging formats so each execution has the greatest possible visual impact.

Tech & Innovation

Social moves fast. Our culture of platform discovery and our global network of knowledge squads allow us to stay at the cutting edge of technology and social, and how they can be employed to meet our client’s marketing objectives.

We keep up to date with the latest innovations and experiment with them, unearthing original technology and thinking. From creative hack days to panel discussions on the future of social, our goal is to maintain our position at the apex of what’s possible in social and digital.

Not only do we capitalise on new innovations developed elsewhere, but through our own R&D, we seek to create our own. We build prototypes for new technologies in-house, and look to bring them to our clients in ways that will create new forms of engagement with their audience.

We push the boundaries of social technology, and we’ve been at the forefront of AR, VR, Mixed Reality, chatbots, voice recognition and entire virtual worlds for our clients.

Social Media Marketing Agency | London & Exeter
Social Media Marketing Agency | London & Exeter

Gaming

Gaming is social media. Our team’s unrivalled social expertise helps us understand the intricacies of gaming communities. We know they are moved by the same principles as social – the power of connection, entertainment and creativity.

We help our clients understand the culture of gaming on each platform and the communities there. We know how to navigate and play by the rules; both those set by the game, and by the people playing them. We help marketers explore, embrace and most importantly, understand this space.

We help brands identify the best strategy and implement campaigns on gaming platforms that people want to engage with, driving tangible results.

Branded Content

We understand the importance of building engaging branded content that speaks to the culture of different online communities.

We create cut-through content worth watching, based on social insights. Content that understands an audience’s needs and offers value in the form of entertainment or a surprising takeaway.

We develop narratives that are bespoke to the media and channel, and leverage them to the fullest to ensure the biggest impact and return for our clients.

Social Media Marketing Agency | London & Exeter
Social Media Marketing Agency | London & Exeter

Influencer Co-Creation

Collaborating with an influencer allows brands to reach audiences in a new and exciting way. We define a brand’s influencer strategy, identify the best talent to bring this life, then co-create with the influencer to make sure it feels authentic.

We’re experienced in working with both micro-influencers and globally recognised celebrities to drive fame for brands.

We always take a collaborative approach when working with influencers; they know their community best and can create content that will resonate. We do this while balancing clear communication of our client’s messaging throughout.

Video & Photography

We are specialists of social content production. Brisk Agency in Exeter & London has grown alongside the platforms our clients want to be on, helping us to become the world’s most culturally connected content studio.

We’ve produced for all major platforms. Global TV ads, short-form videos, podcasts, social commerce content, behind-the-scenes, hero films, documentaries and more.

Our social specialist in-house team of producers, We Are Brisk Agency, has an intrinsic understanding of working alongside the agency model, delivering productions for both local and global brands across a range of budgets.

Social Media Marketing Agency | London & Exeter
Social Media Marketing Agency | London & Exeter

Illustration & Animation

To stand head and shoulders above the competition, great content needs great visual design.

Our team of designers and artists bring work to life with high-quality assets that match the tone and style of your brand. They understand the intricacies of each platform and can create assets that help your brand stand out amongst the crowd.

We also collaborate with world-renowned talent to create jaw-dropping artworks.

Voice, VR and AR

As VR and AR marketing becomes a more commonplace experience for consumers, so too must our understanding of how to make this technology rewarding for both our clients and their audiences.

The rate of technological advancement is faster than ever and we invest in keeping ahead of the latest frameworks and platform developments. We enable our technologists to constantly investigate new ways to invigorate the space, which is showcased in our work.

Social Media Marketing Agency | London & Exeter
Social Media Marketing Agency | London & Exeter

Podcasts & Audio

We can help brands get into the ears of their audiences with podcasts and spoken content that entertains and informs. Our expertise in branded communications means we understand how to nurture a dedicated community in audio formats.

We work with our clients to develop clear messaging within audio content, a consistent tone of voice and a strategy to connect with audiences and, most importantly, retain them.

We also offer musically-led content creation, from jingles to voice acting to songwriting.

Live Streaming & Events

Live content is growing in popularity, from amplifying a campaign via live streaming, to interacting directly with consumers through live formats on social channels. It can help brands engage and interact directly with audiences in a way that other media formats cannot match.

We’ve helped our clients amplify events, sell products via livestream shopping, work with influencer partners to draw greater attention to brand activations, and much more.

If on-site attendance to events is required, our dedicated production team is on-hand to get the assets we need for your social channels.

Social Media Marketing Agency | London & Exeter
Social Media Marketing Agency | London & Exeter

Distribution & Strategy

In order to deliver the most effective campaigns, you must have an integrated distribution strategy that aligns your media and influencer investments with content and creative. This approach reduces budget waste and accelerates growth for your brand, while achieving your business goals.

We develop distribution strategies, based on in-depth analysis and social expertise, that give your brand the best chance of consistently reaching their audience and providing relevant and meaningful content that builds brand loyalty and cuts through the noise of the competition.

Media Planning

Our media experts leverage social insights to understand people and their behaviours in the context of social platforms. We use this to define our targeting criteria, based on the customer journey, and identify the best combination of channels and tactics to connect with your audience.

We focus on delivering efficient brand growth while leveraging all of the channels and formats at our disposal. We define audience targeting that connects our audience’s social insights with platform and data capabilities.

We then select channel-specific formats and placements that best activate the content and creative, and resonate with our audience, to ensure unique tactics are exploited for maximum impact.

Social Media Marketing Agency | London & Exeter
Social Media Marketing Agency | London & Exeter

Paid Media Management

We transparently buy media directly on platforms from social to search and display. Through intelligent tracking and analysis, we are able to optimise campaigns in near real-time and ensure our client’s budget works harder.

We monitor performance by channel, by format, by country and by audience segment to inform optimizations and budget allocation. We optimize across creative, formats, channels and targeting to improve performance. We focus on consistent testing and innovation to build learnings and drive growth.

Brisk Agency is a Meta and TikTok marketing partner, giving us access to new formats, features and detailed insights.

Influencer Marketing

We manage influencer marketing campaigns end-to-end, from mapping, to tracking, co-creation, partnership, media and measurement, to ensure this activity ladders up to our client’s objectives and helps achieve them.

 

Social Media Marketing Agency | London & Exeter
Social Media Marketing Agency | London & Exeter

Effectiveness Measurements

Campaigns and marketing strategies need to make people do things that drive business results. This might be as obvious as a purchase, a click or a video view, but often it’s less tangible than that. Our measurement frameworks recommend a wide range of digital and traditional metrics and measurement techniques, to prove the effectiveness of integrated social thinking in driving business results.

We also offer social brand tracking and lift studies to see how our campaigns improve brand sentiment and sales. We continuously optimize our campaigns based on these deeper learnings to maximize your ROI.

 

Social Commerce

Social commerce is now a big factor in online shopping. Train tickets booked via chatbot, a swimsuit purchased via social channels, new glasses tested thanks to an augmented reality social filter, and more. Social selling is everywhere, anchored in our connected lives, and it has profoundly changed our purchase behaviour.

We help brands understand what role social plays in their audience’s purchase journey, by implementing creative and editorial formats that deliver a social shopping experience that is fluid, personalized, entertaining and frictionless, generating direct and measurable impact to your bottom line. We manage media programs that leverage these tactics to drive revenue directly through social, while maximizing profit.

Social Media Marketing Agency | London & Exeter
Social Media Marketing Agency | London & Exeter

Performance Media

Converting brand excitement and consumer interest into revenue for our clients. We design performance campaigns that build brand preference and loyalty while efficiently driving customers through the funnel.

As the role of social media in consumer’s discovery, search and purchase grows, we recognize the differences from traditional performance campaigns, where consumers seek out brands and products that match their values and resonate with their lifestyle.

Our approach to performance marketing leverages these shifts to maximize outcomes for our brands.

 

Contact Brisk Agency About Social Media Marketing