Social Media Marketing Agency

A Global Operating Social Media Agency based in the UK.

Social Media Marketing Agency In London, Exeter and Global

We offer full-service marketing, creative, media and technical disciplines, all grounded in a unique understanding of online culture and social behaviours.

Thanks to unparalleled global research expertise that helps us unearth social insights, our creative ideas can live on any platform or medium.

Our agile production capabilities and culturally relevant media and distribution approach result in content that sparks conversation and drives action.

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Make My Day

Brisk Agency is the first agency to offer augmented performance marketing at scale, powered by Brisk Marketing Group. It makes good things happen by using augmented reality to bring brands into people’s lives in meaningful ways.

With a platform agnostic approach, Brisk Agency helps brands realise the full potential of AR by delivering strategy, creative and production that audiences choose to use and share at scale. Whether that’s through multi-platform performance focused advertising, or by planning for an augmented future.

What We Do

Strategy Agency
Our strategic thinking is based not only on audience and category, but cultural conversation. Our research and strategy teams work in close collaboration. They are fluent in the language of the internet, anticipating and preparing our clients for significant cultural shifts.
 
Creative Agency

A creative agency with a difference. We make fully integrated campaigns; innovative social media and gaming activations; long-form videos and short, impactful social content. We create stories, not just social media posts, from a 12-month roadmap to real-time reactive conversations.

Production Agency

We push the boundaries of content creation on ever-changing social and digital platforms. We like to keep things under the same room; our agile in-house production arm, Brisk Studios, produces social-first creative content that can live across any media.

Media & Distribution Agency

Our approach to paid media is enhanced by our understanding of social behaviours; strategic distribution places the right stories in front of the right people. We work with mainstream and niche platforms and formats, across the social and gaming ecosystems.

Brisk Studios

We are social-first production specialists, delivering best-in-class content for both local and global brands. From TikTok to Snap, Reels to livestreams, global TV ads to podcasts, we make culturally relevant content on all platforms and for all formats.

Gaming Agency

We help brands craft effective experiences in gaming and esports environments. We work with brands to understand gaming culture, enhance gaming experiences, navigate the gaming ecosystem, and maximise impact through a connected amplification approach.

Sport Agency

We make game-changing sports marketing, with ideas that get brands closer to the action. With passionate sports specialists across multiple global markets, we’re here to help brands seize moments, break into culture and leave a legacy.

Brisk.XYZ

We are a future strategy and innovation arm that harnesses bleeding-edge technologies to give brands a foot in the future. We use the transformative power of technology, adding innovative dimensions to push the boundaries of creativity.

Influencer Agency

We help brands connect with creative influencers and tell meaningful stories. We bring authentic connections to life through social-first storytelling that gets people talking and drives cultural and business impact.

work

Frequently Asked Questions

What is Social Media Marketing?

Social media marketing, or SMM, is the on-going process of promoting your brand, products and services on some of the world’s most popular social media platforms. Social media combines organic promotion, community building and paid ads to accomplish specific goals, like raising brand awareness or generating leads.

What is a Social Media Marketing Agency?

Social marketing agencies like Brisk Agency are specialised digital marketing companies with a strong focus on SMM. Some agencies only work on these platforms, while others, like Brisk Marketing Group, have a dedicated social media department. As a part of a fully integrated marketing team, the social media team can pull in expert copywriters, videographers and other skill sets to create more engaging content.

What does a Social Media Marketing Agency do?

SMM teams provide social media marketing support, strategy, management and content creation – plus a liberal dose of creativity. Depending on the client’s needs, a social media agency will handle:

  • Social post creation
  • Social media auditing and strategy
  • Social listening and community management
  • Reporting on all your channels
  • Hashtag and platform research

What is a Social Media Marketing Strategy?

Social media strategy connects your business goals to your social media priorities. Once you define how social media fits into your overall business strategy, you can make important decisions on tactics, such as:

  • What social platforms do we need to focus on?
  • What social platforms are not a priority?
  • What sort of content performs well on these platforms?

What should be included in a Social Media Marketing Strategy?

Your strategy should serve as a source of truth. As you create posts or allocate resources, a strong social media strategy is a crucial gut check. Include information that:

  • Defines social media “buckets,” or content themes
  • Records core demographics and customer personas
  • Establishes brand values that should be represented on each platform
  • Shows clear goals and the key performance indicators (KPIs) that illustrate progress

How much does a Social Media Strategy cost?

A social media consultant or agency like Brisk will likely provide a personalised estimate based on the scope of your social media strategy needs, the number of social platforms and what other marketing services may be involved.

Is Social Media Marketing worth it?

Social media offers brands access to billions of potential customers to increase brand awareness and stay in front of past customers. It also provides an unparalleled way to target specific demographics and audiences and build trust and community, all at a fraction of the price of a 30-second TV spot.

What metrics should I use in Social Media?

The social media metrics your company uses to measure success or find opportunities should be based on your business goals. These are common metrics used to measure social media marketing performance:

  • Impressions – Are you growing the number of people who see your brand on social
  • Engagement – Are people joining the conversation and sharing your posts?
  • Mentions – How often are people talking about your brand?
  • Social Referral Traffic – How many people click through to your website?
  • Followers – How many people are in your immediate social networks?

 

To get the best picture of how social media is benefiting your company, look at social media metrics in tandem with the other channels. For example, are leads from social media referrals more qualified than those from paid media?

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What Social Media platforms should I be using?

It’s easy to get caught up in the hype about new social media platforms, but every social channel you adopt requires time, energy and budget to effectively meet your business goals. To start, choose one or two that make the most sense, and really capitalise on them by making frequent, high-quality posts. Read our blog about choosing the right social media platforms for your business to see more specific tips.

Can I Increase my followers?

When your social media properties are managed appropriately, you’ll see growth through targeted boosts or ads, carefully crafted copy, highly shareable resources and captivating imagery. We believe in the value of gaining quality followers and qualified traffic, meaning your new followers should be members of your target audience – not just anyone with a Facebook account. Avoid buying followers or using other questionable tactics, as it’s unlikely to help your business. When a social media account has vibrant, consistent and engaging content, quality followers grow naturally.

How effective is video on Social Media?

Very. Your company’s social media strategy should absolutely include video, especially for platforms like Instagram and YouTube. Every mainstream social media channel can support video assets, and 81 percent of businesses use video marketing to boost brand awareness and sales. Try to incorporate a mix of live and produced (scripted and edited) videos into your social media strategy. These days you can create social media–worthy videos with just a smartphone and an editing app – and there are free apps out there to help with this. If you’re looking for a more professional-grade video, perhaps with an optimised landing page, hire an agency like ours that offers video marketing and production supported by other digital content experts.

What are some common issues with Social Media Marketing plans?

Many businesses fail to curate content specifically for each platform. While cross-posting on Facebook and Instagram may be convenient, we recommend at the very least optimising your posts’ descriptions for each platform. Another common issue we see is the improper use of hashtags on each platform. By making sure your content is optimised for specific platforms, you align with user expectations. This makes your brand appear proficient in social media, which is a form of social proof.

How has Social Media changed marketing strategies?

Social media is now an integral part of an effective digital marketing strategy. Many brands use social media for top-of-funnel marketing and then utilise paid advertising on social media to drive middle-of-funnel or bottom-of-funnel efforts. It has heavily influenced design and video strategies, as users today expect to get information very quickly. For example, videos that can be understood while muted are popular now, as people want to consume that content while in public.

Why should I Invest in Social Media Marketing?

At the very least, social media is great for increasing brand awareness and building a community of prospects. At most, social media can be a major revenue driver. It’s a facilitator of conversation. It’s one of the best ways to make an audience feel like a part of your brand, which drives purchases. Finally, audience targeting is a great reason to invest in social. Boosted posts and display advertising are great ways to launch a retargeting or brand awareness campaign.

How much does Social Media Marketing cost?

Above all, social media costs you time. It’s important to spend time creating your assets, writing description copy and participating in community engagement (answering comments, sharing content to your story, etc.). There are true costs associated with social media marketing if you pay for professionally designed assets, hire an agency to manage your channels for you, or utilize advertising or boosting capabilities. Cost varies drastically by vendor, and you get what you pay for if you go too cheap. It might be best to break down the cost of social media marketing into a few buckets: Social media strategy – Costs can vary, but starting your renewed social media efforts with an audit or professional guidance will save you money in the long run! Social media content creation – Time to make the internet! Whether internal or outsourced to an agency, you’ll need to invest time and resources into design, video and implementation. Social media tools – Social scheduling platforms like Buffer and Hootsuite can save time, but you’ll likely need a paid plan to get all the features you need. The average cost for social media marketing tools like these is usually around £200 per month, but pricing varies. Social media boosting and ad budget – Grow your account, increase brand impressions and drive conversions with a dedicated paid media budget. We’ve got some folks who can help with that! To help you focus your efforts on aspects of your social media platforms that will get the highest return on investment, we recommend auditing your social media platforms. We offer a free social media audit checklist so you can identify your top priorities.

Have any advice on how to manage Social Media Marketing?

An effective social media marketing strategy involves many moving parts. We recommend using a planning tool like our free social media calendar so you can keep track of all your assets in one place. There are other options available, like Brisk Agency's Content calendar, which can include design, content and other execution support. You may also benefit from social management tools like Loomly or Sprout Social, which allow you to automate future posts.

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