If you fail to plan then you plan to fail - this old saying is true when it comes to the world of digital marketing. There's little point in sending out emails, blog posts and tweets if they aren't aligned with your overall brand objectives.
Think of a digital marketing strategy as a roadmap for everything you do online. What do you want to achieve? How are you going to get there and what resources do you need to do it?
That's when you need a digital marketing strategy.
The team at Brisk Agency are digital marketing strategy experts and have completed a number of digital strategies for a range of both B2B and B2C clients, that help them on the road to achieving online success.
Each strategy is structured in a way that provides enough granular information for your marketing department but is also in a way that can still be communicated to your senior management.
With the online world changing at such a rapid rate, businesses can often feel that the strategy is out of date before fully underway. Although the digital strategies that we develop typically focus on the next 6-12 months in mind they are built with enough flexibility to adapt to the changing demands of the digital landscape in the longer term.
HOW IT WORKS
There's never a 'standard' digital marketing strateg. Each client is different with diverse objectives and starting from different points. What we create in our strategies is customised to you and your goals. The framework we use though to create are strategies almost always contains through:
Time spent face to face, meeting you and key staff members to learn about your business; your goals, customer buying journey, culture, brand persona and what success looks like to you.
A thorough run through of your online offering looking at everything from current competitors to the quality of your inbound links.
We work with you to develop core audience personas to accurately frame your digital marketing efforts around your key customers.
After exploring which tactics would most benefit your business, we present our findings either in the form of a written document or a presentation: both of which we spend time walking you through.
Alongside the delivery, we send you an itemised breakdown of the activities you or your marketing team should be carrying out in order to achieve the objectives of the strategy.