Making Tesla’s future homes relevant to today’s market

To ensure consumers in different European territories could relate to CGI imagery of Tesla’s new solar panel and power wall products.

Collaborating with Tesla employees indigenous to specific regions, we crafted and conceptualized custom 3D homes designed to harmonize with the distinct styles of various areas, ensuring resonance with our target consumer groups.

We utilized specialized software packages to generate the surrounding terrain of the locale. Subsequently, we incorporated the Power Wall Unit and Solar panels, previously modeled in these everyday environments. Our focus was on meticulous attention to lighting and rendering in the final image, aiming to impart a realistic feel to the consumer.

A highly cost and time-efficient approach to spotlighting Tesla’s products that maintained resonance with diverse audiences. Instead of dispatching a crew to each location to install the products for the shoot, CGI provided a faster and more efficient solution.