A thoroughbred digital strategy for Royal Canin

However, lacking established guidelines, they faced challenges in managing their online appearance. Their objective was to develop a brand website capable of functioning seamlessly across all 52 markets.

Establishing design guidelines that every market, from Chile to Japan, could effortlessly adhere to was crucial. As a result, we undertook a comprehensive redesign of Royal Canin’s website, encompassing new typography, icons, product pages, and incorporating accessibility features to ensure a smooth navigation experience for everyone. The outcome was a flexible look and feel tailored to each market while consistently embodying the distinctive identity of Royal Canin.

Holding the top position for accessibility among hundreds of MARS-owned sites.

Consistently engaged in exploration, testing, and enhancement to ensure the perpetuation of best practice design.