Reebok All Star Weekend

A brand immersion experience and a chance to learn more about the landmark collaboration and educate consumers and VIPs.

The inspiration for this experience drew from Reebok’s extensive heritage in the basketball realm. We capitalized on these profound connections not only to procure and showcase some vintage sneaker highlights but also to feature the actual stars after whom these iconic shoes are named.

Enthusiasts turned out in full strength to explore the ‘Bok Door’ venue, complete with video game activities, a customization station, and additional offerings. This resulted in the creation of prominent brand moments that drew attention from renowned figures on a global scale.


1000+ Brand Giveaways

170,706 Total Reach

250,666 Impressions (and counting)