Princes goes plastic free

How we helped Princes reveal their new, fully-recyclable packaging.

As a prominent food and beverage brand, their goal was to take the lead in sustainability, aiming to enhance their environmental footprint to safeguard families for generations to come.

However, another challenge surfaced – packaging. We assisted Princes in eliminating plastic by showcasing their new fully-recyclable packaging through TV, social media, and print. This transparent commitment emphasized their dedication to a more sustainable future, resulting in the saving of 96 tonnes of plastic. It was a small step with a significant impact.


4.1 million new customers

Over £1.5 million sales

16% uplift in brand fame