Making breakfast even KINDer

Getting the country off to a great start with a feel-good product launch.

However, evolving lifestyles and perspectives have significantly altered this standing. Presently, a growing number of individuals opt for quick breakfasts on-the-go or at their workplace. KIND Breakfast is a response to these shifts, offering nutrient-rich bars filled with super grains that truly provide the essential morning sustenance.

Our aim was to initiate a positive beginning for the country. Employing a combination of social media, sampling, and out-of-home (OOH) advertising, we sought to generate a ripple effect of positive energy, motivating individuals to embrace a nutritious start to their day. Whether consumed at home, on-the-go, or at work, KIND Breakfast transforms mornings into good ones, providing the energy for people to embark on a day filled with kindness. Ultimately, our goal was to infuse a touch of kindness into the waking world.