From one plane to the UK’s No.1

A long-standing partnership, making Jet2 the go-to for over 96 million holidaymakers.

Since that time, our collaboration has played a pivotal role in elevating them to the position of Trip Advisor’s leading airline in the UK, boasting a fleet of 100 aircraft. Simultaneously, our efforts have propelled sister brand Jet2Holidays to become the nation’s second-largest tour operator.

This is a genuinely collaborative partnership where we oversee every facet of their marketing strategy, ranging from brand development to destination and hub-activation campaigns. Since 2016, we’ve successfully captured the attention and loyalty of vacationers, capitalizing on the growing popularity of Jet2Holidays. The ‘Hold my Hand’ campaign is seamlessly integrated across various advertising channels, Jet2’s internal teams, and multiple partners.

No.1 UK airline on Trip Advisor

28% average growth per year for over five years

£1.73 billion in revenue (from £228 million in 2004)