Fleet Evolution

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Fleet Evolution




Mercia Fleet Management are the Tamworth-based fleet management arm of Fleet Evolution, the UK’s leading salary sacrifice car provider for SMEs. They pride ourselves on serving the SME sector for all your fleet needs.


As soon as Fleet Evolution launched this section of the company, they realised they needed SEO expertise to take the brand to the next level and generate leads. That's where BRISK came in.

the strategy?

'Fleet Management' and 'Temporary Cars' received a substantial amount of monthly searches and so would deliver good quality traffic to the website.

Our SEO then consisted of optimising the meta-data and content on specific webpages to increase the website’s relevance to those search terms and running an extensive link-building campaign to increase the new website’s domain authority.

In addition, we provided SEO consultancy for their social media strategy and blog writing.


  • 52% increase in traffic from Google

Within just five months, Mercia Fleet Management were ranking on page one of Google for over 12 key search terms that were delivering high-quality traffic.

The traffic from Google went up 52%.

We are continuing to work on improving their ranking to attain the top positions for key search terms and beat competitors who have held the number one spot for years.


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Fleet Evolution
Fleet Evolution

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