Chicago Town is the UK’s No.1 frozen pizza brand

However, in the face of intense competition from takeaway delivery apps, they found it necessary to reiterate their core identity—rooted in All-American heritage and the irresistibly gooey, messy goodness of their pizzas.

They lavish attention on it, meticulously layering delectable toppings over beautifully melted cheese. Hence, that’s precisely what we spotlighted—no people, no props, just close-ups of the delectable components, capturing every mouth-watering moment. This presentation was featured across TV, VOD, and cinema, complemented by the classic tune “My Kind of Town” by Frank Sinatra.

+ 29% brand share

+ 11% brand value

60% growth in weeks following campaign