Helping Bumble launch their first regional campaign, to build a new community outside of the capital.
Empowering women to take the initiative, the platform challenges outdated norms in the dating scene. With a commitment to prioritizing kindness and respect, it creates a secure online space for individuals to cultivate meaningful connections. While their earlier marketing efforts concentrated on London, the aim now is to initiate their inaugural regional campaign, fostering a fresh community beyond the confines of the capital.
Implementing our hyper-local strategy involved delving into the dating scenes of each city, showcasing insider insights through OOH, radio, and digital channels. Collaborating with 22 influencers and 16 venues, we disseminated the message and a touch of affection.
Sparking brand love and real love through dates and new relationships.