Entering Ozworld with adidas

Welcoming consumers into a digital world of self-expression

Consistently exploring creative avenues for self-expression, the adidas Ozworld unveils a new collection of sneakers inspired by the digital spaces they perceive as home.

Creating an adventurous global toolkit imbued with forward-thinking design, our goal was to motivate shoppers in both adidas and JD stores. For flagship stores, we elevated the experience by integrating VR stations, art installations, and virtual avatar exhibitions, effectively connecting the realms of the digital world and reality. This resulted in a distinctive space for self-expression, where the lines between the physical and the metaverse were blurred, bringing people closer to this immersive experience.