A running revolution

Introducing a ground-breaking leap forward in sports science

The distinctive technological feature capable of trimming seconds off their run is adidas 4DFWD—an innovative leap forward in sports science.

This partnership substantiated the validity of the claims. Collaborating with researchers at Leeds Beckett University, we provided runners with a comprehensive experience of 4DFWD. Our in-store activations were designed to offer them insights into the technology and allow them to personally sense the difference. This included a distinctive treadmill testing area and interactive displays, bringing them in proximity to the shoe, the technology, and the potential for their optimal run.

603 interactions across the LDN flagship store.