10 HACKS TO A SUCCESSFUL SOCIAL CAMPAIGN
- BE UNIQUE
Consistent, unique, and engaging content is paramount to keeping your brand relevant in the “brand stew” that is modern day digital marketing, there’s a reason Coca-Cola still advertise and Iceland have witty and sometimes controversial Twitter responses.
- BE CONSISTENT
Consistency is the fuel to your flame in a world of 8 second attention spans and is a surefire way to digital dominance. You have to keep “a’ knockin’” to break through the door of digital delight available to your target audience in the age of handheld tech (The Huffington Post estimated the average web user sees around 11,150 ads per month).
- KNOW YOUR COMPETITION
“Data is the new Oil” as an old friend used to say, and I can’t deny the truth in this statement, albeit slightly menacing post Cambridge Analytica.
One of the easiest ways to signpost your way to a successful social strategy, is to analyse the competition. This information will be key to locating new customer pools, observing strategies that already work and which ones don’t and most importantly, where there are gaps in strategy and engagement to be firmly plugged by your brand.
- FOCUS ON USER-GENERATED CONTENT
User-generated content (UGC) is any content—text, videos, images, reviews, etc.—created by people, rather than brands. And brands will often share UGC on their own social media accounts, website, and other marketing channels.
Consumers are 2.4 times more likely to view user-generated content as authentic compared to content created by brands. That offers brands an important credibility boost, since most people say less than half of brands create authentic content.
- TAP IN ON TRENDS
Think out of the box and try new things. Social media has helped level the playing field. Small businesses with limited budgets but great, relevant content are now able to reach more people than before through social channels. It’ll be worthwhile trying new, creative marketing experiments that are in line with your brand.
- RUN COMPETITIONS
Running a social media competition is a brilliant way to attract and engage audiences, grow awareness of a product and increase purchase intent from potential customers. They can also be used to build an email list, drive traffic to your website or simply to reward your customers
- ALL PLATFORMS ARE DIFFERENT
As you can see, no two social media platforms are the same. They have a varying number of users, different demographics, and different marketing features.
To gain the most from your social media campaign, take time to understand these differences, and discover where your target audience is spending their time online
- RUN ADS
Growing your cross-platform following through sponsored content, ads, videos, pictures, articles, white papers, GIFs, podcasts and any other available medium can be the difference between mediocrity and massively popular interaction online.
- KNOW YOUR CUSTOMERS
One of the beauties of putting all of the above points into practice, is that the data allows you to track the customer buying journey, if you don’t already know it.
With this piece of informational treasure that traditional marketers could only have dreamed of having access to, you can optimise the customer experience, streamline the buying journey, refine your content for specific demographics with pinpoint accuracy and more easily than ever before put your brand in front of potential clients.
- TRY A LOAD OF S***
Basically what is says. The best success myself and the agency sees, comes from just trying a load of different stuff and finding out what wins.
Try different times, content, AD demographics, etc.