Live video marketing has become an extraordinary trend in the online marketing world over the last two years. Thanks to the introduction of Facebook Live, Instagram Live and Livestream for example, brands are working harder than ever to bring educating, fun and interesting live videos to their customers.
Facebook Live lets people, public figures and Pages share a live video feed with their friends and followers on Facebook, broadcasting to wide audiences. The power of this format is immense and far-reaching. Facebook Live presents a fantastic opportunity for brands to broaden their audience and share their content with the wider world.
As we move quickly towards 2021, we have seen more and more brands using this exciting tool and anticipate even higher usage in the coming months with the goal of increasing brand awareness and boosting audience engagement – helping to bring their brand to life on the page.